CMO @ Institute of Higher Global Studies | Business Icon Interview Show Host | National Speakers Association Member | RTTR Class of 2021
Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Then there’s the wondering of how they might even be disruptive enough to manage to get through all the chatter online to even get noticed.
I say this since I remember doing that exact thing, and it’s not just daydreaming, mind you. It’s more so contemplating what a new offering might look like given the current time and understanding the WHY to justify its existence and how much time, effort and budget must be put in to bring it to life.
Facebook’s Zuckerberg will capitalize on the metaverse soon and then will likely demonstrate the importance of interactive apps. And when it comes to the idea of QR codes, I believe that they are mainly appealing in a psychological sense because they are interactive. Additionally, the fact that restaurants use them to replace their menus says it all.
How QR Codes Changed A Transportation Company
Back in 2009, there was a small transportation company that decided to position itself to compete with 20- to 23-year veteran transportation companies. Why it decided this, I have no idea; however, I did watch it for a while in quick glances to see if the company was doing anything disruptive, and guess what? It was not. Thus, the business slowly gained traction without really making a big splash.
The idea was sound, the money was there, the people who were in charge and could make the decision were accessible, customers were willing to pay and, best of all, also needed the service. In that case, PAN was in place from my view as an expert chief marketing officer. By the way, for those who do not have time to sift through marketing books in their spare time, the P stands for the fact that they can Pay, the A is for Authority (to make business decisions) and the N is for Need (they needed the offering). All things considered, let’s get to the meat of this article.
After a 1-800Taxi-Cab partnership, the first taxi-top ads in the state of Alabama, a pre-Uber app I designed for ordering, paying for and tracking the ETA of the driver for your trip, tons of online content, as well as a fresh new website that I designed, the company’s phones, finally, began to ring. But they didn’t ring just a little, they rang a lot! So much so that the owner was forced to give trips to competitors, which, ironically, enraged them, likely due to the fact that they were calls from companies that these competitors were once on contract with until these new strategies came into play.
“Those darned QR Codes,” competitors must have been thinking. QR Codes are what really helped us disrupt the transport/taxi industry statewide, and more specifically, in areas such as Huntsville, Madison, Athens and Decatur.
But how, you might ask? In truth, QR codes are simple in concept, yet pack a massive punch when deployed well. In the days of 2009 when such technology was so scarce, we had to search high and low for a QR code reader before launching the campaign. As for the website that many of the QR codes would open up to, it housed a taxi fare calculator and “Cindy,” a form of artificial intelligence that not only greeted website visitors but also asked if they needed help and was able to direct phone calls to us individually, send emails, deal with special requests and more.
After all the content was created (digital, print, TV, radio and more), I added the QR code to them and then went to work. Before I knew it, there were posters, postcards, direct mail, stickers, bumper stickers and ads online everywhere — all with QR Codes.
Adding QR Codes To Your Marketing Strategy
In short, here are a few ways QR codes can help your business:
• Better brand visibility.
• Wider distribution of your brand content.
• Quicker access to your website content.
• More information on your offerings.
• Easier and quicker access to your offerings.
• Quick and painless access to your social media link.
• Ability to direct consumers where you want.
• Very conducive to smartphones.
I only found a couple of disadvantages, and one back then was that a phone scanning the code needed a camera since the software installed on a smartphone utilizes it to see the code to scan, which eventually provides you a link to the intended website. And, as an expert in cybersecurity as well as marketing, I recommend that you keep security top of mind. QR codes are fast and can make it easier for malicious coders to access your website fast, just like everyone else. I suggest a VPN for your smartphone and also ensure you have all the latest updates.
Outside of those warnings, try QR codes out at your company. I think you’ll like them, and your bottom line might like them, too!
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